With the new trend gamification, you can focus on talent potential in your HR processes beyond CV, experience or seniority, as required by the age, while gaining the attention of Generation Z, who are the new arbiters of the business world. With gamification, you can increase participation in processes, make learning more effective and achieve reliable results in talent assessment. With gamification platforms designed in accordance with the needs of the digital world and academic foundations, you can increase the effectiveness of your recruitment and evaluation processes and strengthen your brand value.